How to Optimize your Registration Forms to collect more Email Addresses?

Discussion in 'Tutorials' started by Criss Lyn, May 19, 2020.

  1. Criss Lyn New Guy

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    If you want to set up effective emailing campaigns, there is a basic rule: a well-filled address book and above all quality addresses. But how do you collect email addresses?

    It is strongly advised not to buy mass email lists. Indeed, these lists will generally be of very poor quality and, without the explicit consent of your contacts, you will quickly end up on a blacklist - the nightmare for any self-respecting email marketer

    Even if it takes longer, it is better to fill out your address book organically by obtaining the consent of your recipients using a registration form. In the article below, we will explain how to optimize your registration form.

    1. What design for my form?
    > Show your recipients what awaits them
    Internet users will be more inclined to give you their email address if you immediately inform them of what to expect in your newsletter. Explain to them what the content of your emails will be (information on events, presentation of new products, etc.). Also inform them of the frequency of sending and guarantee the security of their data as well as the possibility of unsubscribing at any time and in just 1 click.

    Also avoid impersonal formulas like "Subscribe newsletter". Instead, think that your recipients generally want to subscribe to your newsletters for a very specific reason (receive a discount, a white paper, etc.). This reason should serve as a call-to-action and be precisely stated ("Take advantage of your discount" for example).

    > Don't overuse data collection
    In principle, you can create many fields to fill in a form and ask your future recipients all the information you want. This can be handy for getting to know your recipients better and more effectively segmenting your address book. On the other hand, asking for too much information may scare away your visitors. It is best to have only one mandatory field (email address) and the other fields optional.

    > Ask your recipients what they want from you
    To still collect information on your recipients, do not hesitate to ask them for their opinion. Give them the choice of which newsletter they want to receive and explain that the more you know about them, the more you will be able to personalize your offer and send them individualized newsletters .

    > Be generous in exchange for subscribing to your newsletter
    When they arrive on your website, internet users generally have no intention of subscribing to your newsletter: it's up to you to convince them. Of course, the quality of your content is important, but it is even more effective to offer something in exchange for a registration. Depending on your sector, you can therefore offer a voucher, a discount, an e-book or white paper, original advice, an invitation to a special event, etc.

    2. How and where to integrate my form?
    The majority of professional emailing software allows you to easily create a registration form and integrate it wherever you want. Below, discover three places where you can insert your form to maximize your new registrations.

    > In the structure of your website
    The most common way to integrate a registration form and place it in the header or footer of your website. To be effective, the form should be visible and placed on the most active pages of your site. To judge the activity of your customers on your site and to determine the most visited page, you can use a heatmap.

    > In Pop-up
    To be more visible, you can also integrate your form in Pop-up. These sometimes have a bad reputation, but they work very well if used well. An effective Pop-up is not too intrusive, does not hide all the content and appears at the right time. In general, it is not recommended to display the Pop-up immediately when the user arrives on a page. The best is to wait until it has spent some time on the site, it has scrolled to the bottom of the page or it is about to leave your site. Thus, the visitor will have already discovered your content and will be better able to decide whether your newsletter interests him or not.

    > On social networks
    In addition to your website, you can also integrate a form on your social networks and especially on Facebook If people follow you on Facebook or Twitter, it is likely that they are also interested in the content of your newsletters. To know how to integrate a form into Facebook, you can read this article .

    3. Why a double opt-in form?
    To avoid the risk of ending up as spam and to avoid violating the law, you must obtain the explicit consent of your recipients. The easiest way to do this (and the safest way) is double opt-in emailing. This means that after registering using your form, the recipient will receive an email with a confirmation link that they will have to click

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